4 Packaging Best Practices for DIY Entrepreneurs
admin admin | Jan 17, 2019
Product packaging might seem like a simple and uncomplicated process, but it’s one of the most important parts of the production line.
Your product packaging is crucial in defending your products from the harsh elements they might encounter during storage, transport, and delivery to retailers or your target markets. Do it wrong and the company might lose a lot of time and resources. Aside from protecting your products, product packaging can also reflect your company’s branding. As such, it’s important to get the right materials and create the right process for maximising the packaging material for the job at hand.
To set you on the right track, here are some of the most important packaging best practices for DIY entrepreneurs and startups.
Choose the right packaging material
It doesn’t matter whether or not your package design is well-suited in protecting your products if the very packaging material you use can’t keep up. Aside from considering the price, purchasing managers should take note of the following when choosing the right packaging material:
Packaging material is suitable for your product; and
Company branding and internal policies
Design your product packaging
Mix equal parts form with function when it comes to your product packaging. Further your company’s branding initiatives by investing on using product packaging as an opportunity to set your brand apart.
Pack your products the right way
Warehouse managers will surely appreciate properly packed and neatly protected products. Remember these tips when using these packaging materials:
Don’t overstuff or understuff your corrugated cardboard boxes.
Use dividers and void fillers to avoid static discharge, damage to products, shifting, breakage and crushing.
Ensure that the size of your packaging bags and boxes comply with the applicable laws and regulations.
Include a packet of silica gel to reduce moisture.
For electronics and their components, use the right size of antistatic bags.
Use the H taping method to seal cardboard boxes properly (Securely tape all the openings at the top of the cardboard box.)
Test your product packaging.
Consider how much risk is involved in product transport and storage. Test various product packaging methods for your products and find the right fit for the job. For starters, try doing these tests:
A full-minute vigorous shaking test can help check for shifting and damage.
Conduct a four-foot drop test to know if the packaging can help prevent breakage. To do this,drop the packaged product at around 4 ft. and drop it on its base, top, longest side, shortest side and the box corners.
- Try scratching through your bags or stretching the plastic material from the outside to know how much stress and scratch they can handle without tearing outright.